Repetitive Pledge Ads

Tuesday, December 11, 2007 at 2:10 PM | Filed under ,

My cousin must have thought that I would like the episode of Monk that aired on Friday. He sent me an e-mail with a link to the USA Network's website where I could watch the entire show online.

Overall, I enjoyed the episode (it was about everyone hating Monk for shooting Santa Claus), and the best part was that I was able to watch it for free! Except I had to sit through an occasional, uninterruptable advertisement. This would be fine, because it's something I should normally have to do while watching TV anyway, but the problem with watching it online was that I was presented the same commercial repeatedly. I saw the same ad for Pledge lemon-scented cleaning spray at least six times.

We have a problem when it comes to viewing content online. Advertisers lose out on lots of impressions when viewers go online to watch shows instead of watching them on TV, but the "beauty" of advertising online means that you can present certain ads to different groups of people—something that can't easily be done when you're broadcasting one feed to televisions everywhere. With the Internet, specific ads can be targeted to relevant people. The problem here is that this just isn't happening. I saw six ads for Lemon Pledge—don't tell me that I'm the kind of person who is most likely to buy Pledge. I don't see it happening. Why aren't they designing these sites to present relevant ads to me?

Actually, now that I think about it, I guess cleaning supplies might not be too far off topic if you're a fan of Monk. The character is afflicted by obsessive-compulsive disorder and a phobia of germs, among many others.

I'm not a huge fan of advertising, and I know that right now, it's basically the only big thing anyone in the entertainment business gets any money from, and therefore the only reason we don't have to subscribe and pay money to watch anything on TV. But when will be the day when I don't see the same ad twice?


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